Want to know the best way to stop making noise and make things happen?
Read a book. One book in particular.
It’s called The Impact Equation, and the guys who wrote it (Chris Brogan and Julien Smith) are freaking amazing.
Let’s rewind a few months.
“I’m not used to answering these kinds of questions. I’m usually the one asking them!”
That was Julien’s response to what has become a very ingrained habit of mine: asking ultra-introspective questions.
Back in August, Julien and I arranged to have dinner in Managua with his awesome girlfriend, Helen, and my husband, JJ. Honestly, we hardly knew each other, but it ended up being an awesome time.
As we drove home after our meal and beers, I thought it’d be fun to play a little game of think critically about your future and share it with the group. I like pushing people’s limits, so I asked the group:
“When we see each other next year, what will be different?”
Laughter erupted, Julien explained that he’s usually not on the receiving end of this kind of inquiry. We all shared some great answers, some more unexpected than others.
Julien’s answer, though, brings us right to this moment — the launch of his amazing new book.
Will you make it happen or strike out?
Social media used to be something novel and interesting. Now it’s just the status quo. We’re all on Facebook, and, although we may still be figuring out Twitter, using social media has become ingrained in our brains.
We use it to get better customer service all the time, like when we complain on a brand’s Facebook Wall — but the problem comes when we try to use social media as our own brand.
Whether you are an entrepreneur or employee, you’ve been there.
You post about a new product on Facebook, but the likes never show up.
What’s going on?!
We’re in a competitive information marketplace, so vying for customer attention is a lot like being at war.
It’s time to go in for the win. Are you prepared for it?
Peers are gold, and they’re right in front of you.
I have absolutely no doubt that The Impact Equation will be just as awesome.
Apart from our shared dinner, I trust Chris and Julien’s work because they are living proof that their framework works. They have grown amazing audiences online — through hard work and being themselves.
If you want to learn, you should buy this book.
I bought 10 copies, most of which I will give away on this blog in the coming weeks — as soon as they make it over to my lovely home country of Nicaragua.
I repeat: if you want to make a difference (instead of just making noise), you should buy this book.
The Impact Equation rocks. That is all.