Authenticity is the New Personal Branding.

Most people who know me think I’m pretty weird. To them, I’m defined by the activities I partake in, whether it be my blog, exercise, motivating others, or studying online marketing. If they know me really well, they’d define me as a combination of the above.

Image: Computers and String Lights.The truth is, though, I am 100% okay with being perceived as weird. Gentle readers, I am 100% okay with being weird. So far, weird feels freaking awesome.

So what if I wake up at 5:45am to write?

So what if I post this blog for everyone to read?

So what if I feel strange without my dose of exercise?

So what if I feel best when I am sharing and teaching others how to better something — whether it be their online marketing project or themselves?

They say that failure is easier if you don’t tell people what you’re attempting. Well, that’s not really the kind of thing I buy into. So what if people know you failed? Take some true validated learning out of it, and tweak your stuff for the next try. (Read The Lean Startup, and the world of making ideas happen will become easier to swallow.)

The world isn’t going to end if you fail, but your brain will grow. Try it and report back.

Personal branding is a hot topic in the world of social media, marketing, and even entrepreneurship. The world is telling us to brand ourselves, to put on a happy face and display only our best works. I’m calling “bullshit!” (If you haven’t watched How to Lose a Guy in 10 Days, who are you?)

Be yourself. Be authentic. Speak up. Try. Fail. Try again. What do you have to lose?

(I’m writing a book on this topic. I can’t freaking wait to get it out to you. Stay tuned!)

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